Apex Development 30 Second Commercial

Apex Development 30 Second Commercial

Find out more about Video Production in Beckley WV by Kid In The Background!

In August 2014 we received a call from a local development company looking to broaden horizons and expand their client base outside of Raleigh County.  Mark, the founder of Apex Development, told us the history of his company… Getting their start as a residential construction company in 1989 – all the way to becoming a leader in residential and commercial construction today!  We developed an advertising concept that was centered around three elements that defined Apex:  Tradition, Quality, and Trust.   Once we had established the treatment, we brought Mark in for an interview later used for narration – because who better to tell HIS story?!!   Finally, we interviewed several satisfied Apex clients for use as testimonial narration.  We even took a couple hours to write the awesome background music and record it in our studio!


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November 26, 2014